Maybree's skateboard mobile app mockup
Maybree's is a skateboard brand built on the values of simplicity, community, and an active lifestyle. For this project, I created a mobile app that supports the brand’s mission to make getting started in longboarding less overwhelming and more exciting
for beginners.
Details
During the rise of skateboarding during the pandemic, I noticed many people—myself included—felt intimidated and overwhelmed when trying to purchase their first board. Most brands seemed tailored toward experienced riders, offering little education about the different types of boards, and often priced their products too high for beginners. When I became interested in longboarding, the variety of boards, wheels, and brands felt confusing and difficult to navigate.
Maybrees was created to solve that problem. It offers a curated selection of semi-customizable boards with clear, beginner-friendly descriptions tailored to different experience levels and riding goals—making the entry into longboarding more approachable, exciting, and empowering.
To further enhance the user experience, the app includes a Bluetooth tracker that maps out each ride, allowing users to view their route after their journey ends. This not only encourages users to stay engaged and track their progress but also helps justify a higher price point compared to competitors. Maybree's is all about making the journey into skateboarding smooth, personal, and community-driven.
Reflection
Learning Figma has shown me that UX design is essential for solving real-world problems. By identifying the core issue and addressing a specific target audience, I’ve realized how important strategic planning is in minimizing steps within the user journey. Problem-solving is at the heart of excellent and innovative design—it’s what drives meaningful work forward.
I also took a strategic approach when crafting the app’s calls to action, placing them where they would best encourage users to stay engaged in the skateboarding process. Using language like “journey” and “mission” helped reinforce a sense of purpose and adventure, making the experience more immersive and motivating for users.
